Resources for School Librarians - Index

Library Promotion

General Web Sites

• Advocacy: Promotion, Public Relations, Advertising and Marketing - A guide to planning your library promotion event from the School of Library and Information Science at Indiana University/Purdue University.
• I Love Libraries - Library news and advocacy by the ALA.
http://www.lboro.ac.uk/departments/dils/lisu/pages/publications/sch-chil06.html
• Advocacy Brochures from AASL - Print or order these brochures for your administrator, parents, and teachers.
• The Parent Advocate Toolkit - Ideas for parents who wish to promote the school library. From the AASL.
• ALTAFF - Association of Library Trustees, Advocates, Friends, and Foundations.
• British Columbia Coalition for School Libraries
• School Libraries Making a Difference - British campaign to promote school libraries.

Advocacy

• The AASL Advocacy Toolkits
• The Library Advocate's Handbook - A very useful tool for anyone planning a campaign to promote a library. This handbook is by the American Library Association.
• Speaking up for Library Services for Teens - This is an advocacy document by YALSA, and is in pdf format.
• Advocacy - An excellent introduction to advocacy by the Library Media Specialist program at IUPUI.
• Library Advocacy - A brochure of helpful information in pdf format. This is by the Illinois Library Association.
• Everyday Advocacy: Making a case for libraries is easy with web tools. Here’s how to get started. - This is an article by Carolyn Foote in School Library Journal, August 1, 2010.
• Ten Ways to use Facebook to Promote Your Library
• Marketing Your Library With Facebook - From GuruLibrarian.
• AASL Crisis Toolkit - Help if your program is in danger of being eliminated.
• Save Libraries.Org - A grassroots effort to save all kinds of libraries.

Special Events

• National Library Week - in April.
• School Library Media Month - April.
• Digital Learning Day - February 6, 2013
• Canadian Library Month - is in October. Look at this site for promotional materials.
• Picture Book Month - Celebrated in November.
• Get Caught Reading- Reading promotion campaign by the Association of American Publishers.
• Teen Read Week - The third week of October.
• The Teen Read Week Wiki
• Teen Tech Week - YALSA sponsored library technology promotion.
• Read Across America - Reading promotion by the NEA.
• International Literacy Day - September 8th. A day to recognize the importance of literacy for all ages.
• Library Lover's Month - February is Library Lover's Month. Take a look at these library promotion ideas from Friends of California Libraries.

Graphics and Bulletin Boards

• Bulletin Board Ideas - From Kim's Korner for Teachers.
• Bulletin Board Ideas - from Kathy Schrock's Guide for Educators.
• "From "Pretty" to Practical: Using Bulleting Boards to Teach - An article by Education World.
• Library Bulletin Board Ideas - From eHow.
• Library Bulletin Boards - pictures
• Library Bulletin Board Ideas - From Buzzle.com.
• Looking for Signage Ideas for your Library? - Photos of promotional materials. Take a look at the "related materials" for bulletin boards.
• American Library Association Store - Posters and other promotional items.
• Demco Library and Reading Promotion Materials
• Public Libraries Using Spanish - This site has a wealth of useful Spanish language materials such as signs, bookmarks, and the translated Dewey Decimal system. It also has survival Spanish for librarians.
• Marketing for Libraries - Free resources from Gale.
• Signage is Key - An article by Minx Hanson.
• Spanish Language Library Signage - By SOL: Spanish in Our Libraries.
• Jan Brett's Library Signs
• Library Signs - Smashing magazine had a sign competition. Though no library won, you might want to look at the signs which were entered.

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This site is maintained by Linda Bertland, retired school librarian, Philadelphia, PA. Please address any comments, additions, or corrections to info@sldirectory.com.